Tuesday, September 7, 2010

Online Marketing Intern

Position Information

Employer: Dominican University of California
Title: Online Marketing Intern
Description: Online Marketing Intern will support the Web Content Manager in the Marketing Department. The intern will assist with website strategy, developing and editing of web content, basic web design, usability testing, basic web updates, and higher education market research.

The intern will have an opportunity to learn about best practices in web writing, search engine optimization (SEO) and search engine marketing (SEM), all the while working to improve the University’s online presence and www.dominican.edu website’s usability, navigability, and visibility.


Responsibilities:

• Help ensure accuracy and relevancy of content on the University’s website
• Research and develop strategies for improving the website content
• Copy edit, proofread and fact check web copy
• Pitch content ideas and develop new content
• Assist in web page design and layout
• Conduct research and organize focus groups
• Conduct usability tests
• Analyze web traffic and web data


Required Skills:

• Interest in web writing and marketing
• Experience writing and enthusiasm for grammar
• Impeccable attention to detail when it comes to editing content
• Experience and interest in Web 2.0 (social media, blogs, social
bookmarking)
• Computer savvy with the ability to quickly learn new technical skills (HTML, Plone content management system, Google Analytics)
• Excellent communication skills, including the ability to listen carefully and ask questions
• Ability to take ownership over a project and think creatively
• Preference will be given to Dominican Juniors and Seniors

Email For Resumes
sanja.alajbegovic@dominican.edu

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