Tuesday, September 29, 2009

Around Campus

From the TLC
Sign-Up Sheets for the Computer-Competency Exam are Ready!
Students who have not yet taken the computer exam may sign up for appointments on

· Tuesdays at 7:00pm,
· Wednesdays at 7:00pm, or
· Fridays at 11:00am

Test sessions are limited to 6 students, so be sure to come by and choose a date soon. Sign-ups are posted opposite the TLC door, on the wall just outside Bertrand 109.

From Career Services

Internship Opportunity

Employer: LicenZing
Title: Marketing/Public Relations Intern
Description: Requirements/Skills: Public relations interns will be actively enrolled in, or a recent graduate of, a university public relations, marketing, advertising or other related program. Current students will preferably have at least sophomore standing. The individual must demonstrate the ability to undertake basic public relations writing assignments, and posses an understanding of basic media relations skills, an ability to interact professionally with clients, and good judgment. A working knowledge of computers, as well as word processing and database management software is necessary. The public relations intern will be mentored by the President and public relations manager. The public relations manager will help the intern prioritize tasks and focus on multiple projects and deadlines simultaneously.

Interns will work schedule will be flexible based on time requirements, but no less than 10-15 a week. Prior relevant experience is preferred.

Some Responsibilities: We are looking for a non paid intern to work with us on a wide variety of client projects.
• Drafts basic public relations materials including press releases, media alerts, newsletters, press kits, status reports and other materials as directed.
• Carries out special and media event planning activities and arrangements as outlined by the public relations manager.
• Attends and participates in client meetings, media training sessions presentations, and brainstorming sessions as directed.
• Assists with the development and updating of media lists and other databases, including client, marketing, prospect and administrative databases. Other tasks include database creation, data entry and update additions and corrections. The intern will provide data output in the form of letters, e-mail lists, data lists and other reports as requested.
• Assists with the distribution of client information/materials or the agency’s marketing materials. Also ensures completeness and accuracy of information and assists with the management of destination lists, and coordination of e-mail, mailing or broadcast activities. In addition, conducts appropriate follow up when necessary.
• Assists with the management of outside vendors to successfully complete outside work, including, but not limited to printing of materials, renting of audio/visual equipment, photography, graphic arts services or supplying needed products.
• Assists agency staff with other client, business development and agency management projects as needed. Is creative, thinks “out of the box” and has fun!

Applications Accepted Until:Oct 28, 2009
Default Email For Resumes
Contact InformationLicenZing LLC10 Mahogany DriveSan Rafael, California 94903United Statesmanager@licenzing.com(415) 507-1596

For Those Interested in Marketing

Even in an era of economic turmoil, budget cuts (business and personal), price sensitivity, and massive layoffs, the short answer to this question is an emphatic "No." In this one-hour session, we will examine the current state of the Customer Satisfaction/Loyalty discipline in business today including how it has evolved over time and where it’s heading. We will discuss a framework for understanding the critical factors that create and enhance Customer Loyalty in both B2C and B2B environments:

  • Understanding and managing customer experiences
  • The role of rational and emotional motivations
  • How building and maintaining trust creates emotional bonds with customers
We will also discuss some of the best practices that companies have used to ensure that their Customer Loyalty and Customer Experience initiatives are effective and successful:
  • Employing multiple customer listening posts to measure and model customer insights
  • Developing and maintaining organizational capabilities to effective manage CL and CEM initiatives
  • Leadership competencies
  • Innovation competencies
  • Integration & embedment
  • Continuous learning and knowledge management
DATE: Wednesday, September 30, 2009
TIME: 12:00pm to 1:30pm (please arrive by 12:00pm)
LOCATION: Aquent, 222 Kearny Street, Suite 308, San Francisco
COST: Members - Free
Non-Members $15 Lunch: Brown-bag (bring your own lunch and beverage to this event)
Jon Masland, Ph.D., President, Masland Loyalty GroupJon has more than two decades of specialized experience in customer loyalty research and consulting. As President of Masland Loyalty Group, Jon is responsible for developing and delivering solutions that bring insight and value to companies interested in improving customer relationships. Prior to starting MLG, Jon was CEO of Symmetrics Marketing Corporation, which was acquired by Synovate in 2004 as the foundation of its growing Customer Experience Practice. While at Synovate, Jon was Sr. Vice President and Global Director of Synovate Customer Experience. Jon has also held leadership roles at several other research organizations, including Walker Information, Field Research Corporation and the Center for Survey Research at Indiana University. Jon received a B.A. from Tufts University and a Ph.D. in Mass Communications from Indiana University.

No comments:

Post a Comment